Our Founder

My name is Ffion ( but my friends call me Ffi!) and I'm the youngest of 6 children. I was raised in a low-income, single-parent household, in mountainous mid-Wales.

For as long as I could remember, I wanted to become a doctor when I grew up, to escape my financial stresses and reach the high expectations I had weighing on my shoulders. In addition, I have experienced dissociative seizures since the age of 15, stemming from the traumas in upbringing. This enthused me to learn more about the human brain and to try and understand how I can minimise the effects of my condition, so I could live a full and happy life.

I became estranged from my parent when I turned 18, after a rocky few years at home, and moved in with my partner of just a couple months. (I'm pleased to share that we've been living happily together ever since!)

I went on to study Chemistry in Cardiff University for 3 years, and formed some incredible friendships. The pandemic hit halfway through my first year and so, to support myself financially in this time, I started an online business... Little Perfections!

I was taken by surprise when the orders came flooding in and I was finally earning a living doing something I enjoyed, leading me to reconsider my carefully planned out future and dive into the unknown...

Under a year later, I had lost all passion for a career in medicine and set my sights on continuing my growth into a successful entrepreneur in this creative space. I graduated as a Bachelor of Chemistry with a 2:1 Hons in July of 2022, and began running Little Perfections full-time right away.

Fast-forward to now, I'm fulfilling thousands of orders each year, to over 30 countries worldwide! Taking the risk of following my passion has been one of the best decisions I've ever made and I'm endlessly grateful to everyone who has supported me along the way.